BEIJING: To meet the increasingly higher demand of young rich couples,
the luxury wedding photography business is creating new and creative way
to meet their needs. Their itineraries are exotic, such as taking that
special wedding photo in the South Pole for a whopping US$100,000. For
the super-rich in China who can afford it, it is no longer just about
the price tag -- now it is all about meeting expectations, those
expectations are getting higher. They want something that is unique --
away from the mainstream bridal photography that focuses on mass
productions with the same make-up, hair, outfits and poses.
Celebrity photographer Xu Yongming moved from commercial to bridal photography in 2010, to fill a void that traditional studios have not been able to fill. He charges about US$10,000 for a day's work. Customers feel that exclusive experience makes it all worthwhile "I feel it's affordable. Any more than that will be out of my budget," said customer Eric Wang.
The company is pulling out all the stops to attract customers who are increasingly well-travelled and just a tad jaded by the usual luxury items. "They really have visited many places around the world. They have stayed in all kinds of luxury hotels, ate at all kinds of Michelin-starred restaurants. How does my itinerary provide something special to satisfy them?" said Mr Xu. In this case, a rare chance for a wedding photo at the South Pole could cost between US$95,000 and US$130,000 per couple for a 19-day trip.
Alternatively, couples may fancy a trip to Tahiti; flown on private planes. "On top of taking wedding photos, if they want the exhilaration of true flying, I can arrange for a pilot from the royal flying team to take them on an acrobatic display up in the air," said Mr Xu. Combining wedding photography, the honeymoon, as well as investment travel all into one is fast becoming another strategy.
Celebrity photographer Xu Yongming moved from commercial to bridal photography in 2010, to fill a void that traditional studios have not been able to fill. He charges about US$10,000 for a day's work. Customers feel that exclusive experience makes it all worthwhile "I feel it's affordable. Any more than that will be out of my budget," said customer Eric Wang.
The company is pulling out all the stops to attract customers who are increasingly well-travelled and just a tad jaded by the usual luxury items. "They really have visited many places around the world. They have stayed in all kinds of luxury hotels, ate at all kinds of Michelin-starred restaurants. How does my itinerary provide something special to satisfy them?" said Mr Xu. In this case, a rare chance for a wedding photo at the South Pole could cost between US$95,000 and US$130,000 per couple for a 19-day trip.
Alternatively, couples may fancy a trip to Tahiti; flown on private planes. "On top of taking wedding photos, if they want the exhilaration of true flying, I can arrange for a pilot from the royal flying team to take them on an acrobatic display up in the air," said Mr Xu. Combining wedding photography, the honeymoon, as well as investment travel all into one is fast becoming another strategy.
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